Marketers can now showcase their products on Facebook, Twitter, or other platforms. It’s an easy way to reach out to your audience. But when it comes to sales, many marketers still do cold calling along with online promotion.
It’s a tedious task. You need to call prospects, get them interested in your products or services, and follow-up. It is a lot of hard work. But if you play your cards right, you can build long-lasting relationships with your prospects.
Here are a few cold calling strategies that can help you generate more leads and boost your sales:
1. Planning is the Key
Before you reach out to your prospects, you need to plan what you want to convey. What are the salient features of your products and services? How can they help your prospects? What kind of issues does it help to solve? These are some of the questions you should be asking yourself.
Also, keep track of the frequently asked questions by your prospects. Make sure you have enough information to be able to answer them on a phone call. If you’re ready with all of the basic information, you’ll have a better idea about how to take the conversation forward.
2. Hook Them
On a cold call, you only have a few seconds of time to get your prospect interested. So, it is important to begin your pitch well. First, introduce yourself and then tell them about your product. Then let your prospects know how your product can help them.
Make sure the conversation flows naturally. Listen to them, and tweak your pitch accordingly. To keep them interested, make sure your speech is clear and that you modulate your voice suitably when needed.
3. Strive for Long-Term Relationships
To seal a deal, you need to strive to develop long-term relationships with your prospects. Your prospects might have questions or doubts before they make a purchase. Be patient and do your best to help them.
Don’t just look at cold calling as a way to get more sales, but to genuinely help your prospects. If your prospects feel they are valued, they are likely to form long-term relationships with your brand.
For more information on cold calling, check out the infographic below:
Author Bio: Samir Motwani is a growth hacker cut from a different cloth than most entrepreneurs. This action-oriented technophile may have been trained as a developer but is a designer at heart. The current CEO for Salesmate, a CRM tool, is adept at developing low-cost strategies for startups and defining best practices for budding ventures.